March 2026 – Doncasters recently shared its experience in building and developing its internal communications platform, The Connection, at Firstup’s Comms Connect Tour in London.
Speaking at the event, members of Doncasters’ Communications Team discussed the journey behind The Connection, which launched nearly three years ago and has since become a key platform for connecting colleagues across the global business.
The session explored how the platform has evolved since launch, the lessons learned along the way, and how Doncasters continues to develop The Connection to support communication and engagement across its teams worldwide.
The presentation also touched on the ongoing effort required to sustain a successful internal communications platform – likening it to owning a dog: it needs to be fed, trained, looked after and continually nurtured to keep it healthy and effective.
Events such as the Comms Connect Tour bring together communications professionals from across industries to share ideas, experiences and best practices in employee engagement and internal communications.
