17 February 2020, Breckerfeld, Germany – Leading automotive stud-welding system manufacturer, AVISTUD has announced a plan to rename its business.
The last year was an exciting time for the team at AVISTUD. The business, which designs and manufactures cutting-edge stud-welding equipment for leading automotive manufacturers’ production lines, was set up as a standalone business following the sale of its former parent company, Nelson Stud Welding, at the start of 2019. Immediately afterwards, it successfully moved manufacturing to a new state-of-the-art facility in Breckerfeld, Germany, launched new products and won new business, all the while continuing to provide existing customers with a world-class service.
The changes, however, aren’t quite done: at the end of February, AVISTUD will become IVOSTUD.
Dietmar W. Guttroff commented: “This is the last piece of the puzzle needed to complete our transformation. Since the quick change needed to stop using the Nelson name, we have become aware of another trademark similar enough to cause some confusion amongst our customers if it should be used. As we have been using the AVISTUD name for only a short time, we have decided to take steps to change the name. We want to ensure that the uniqueness of our product is reflected in our company name, without any risk of confusion with another company’s product, wherever in the world our customers might be.”
The business is renaming its worldwide network as a result, retaining the rest of the logo and identity that its customers have become familiar with since it became a standalone business last year.
AVISTUD, part of the Doncasters Group, is a global specialist in stud welding technology for the automotive industry. With six local entities, various local distributors and local sales & service offices, we ensure a competent and solution driven customer service for our partners and users of stud welding technology.